Welcome to the Chroma Family

The home of the most unique large and medium format cameras


Chroma is a family of large and medium format cameras, assembled from a combination of laser cut acrylic, 3d printed ABS, CNC machined carbon fibre and aluminium components. Available in a selection of styles and colours, to suit your own personal style. With a camera to suit all tastes and demands, Chroma is the most flexible family of analogue cameras available.

Chroma was originally launched in 2018, via a very successful Kickstarter campaign, following 2 years of design and development by me, Steve Lloyd. I spent a lot of time, and learned a lot about the requirements of large format photographers, before I came up with the initial design for the first “Advanced45” camera system. Since then, I’ve launched a further three new cameras, along with a wide range of accessories.

To read more about all three of the cameras in the Chroma Family, choose them from the menu at the top of the page.